The most valuable asset any company has is the value of its brand.
A professional Logo Design establishes your brand identity, attracts new customers and keeps existing customers coming back. We take a comprehensive look at your product or service and your target market to create a branding plan designed specifically for you.
Product or Service
Thousands of years ago, most people were illiterate and utilized symbols to indicate their wares. Today, not much has changed, except most of us can read. But we still rely on images to communicate. For instance, the Nike logo is just a swish, but you know the “who” and the “what” when you see that simple symbol.
Your logo should effectively communicate your product or service within a few seconds. You probably do not have the marketing capital of Nike, so you will need to be a bit more specific. That is where JP Global comes in.
Types of Logos
Symbol or Icon
Simple symbols or icons represents a company boldly with highly stylized graphics for visual interest. A human brain easily remembers a simple logo much easier than a complex one.
Wordmarks spell out the company or brand name. Sometimes, custom fonts are created specifically to use across all their marketing collateral.
Lettermarks are exclusively typographic. They use a symbol representing the company through the use of its initials or the brand’s first letter.
Combination Marks combine a wordmark and a symbol or icon. It provides flexibility to use either or both elements across a wide variety of applications. It looks just as good with the elements separate as it does with them together.