Logo Design Worksheet

Logo Design Worksheet

Background and Goals

other artwork, fonts or issues.

Your Audience

Your Logo

Logo Elements

Symbol / Icon: Simple symbols or icons represents a company boldly with highly stylized graphics for visual interest. A human brain easily remembers a simple logo much easier than a complex one.
Wordmark: Wordmarks spell out the company or brand name. Sometimes, custom fonts are created specifically to use across all their marketing collateral.
Lettermark: Lettermarks are exclusively typographic. They use a symbol representing the company through the use of its initials or the brands first letter.
Combination Mark: Combination Marks combine a wordmark and a symbol or icon. It provides flexibility to use either or both elements across a wide variety of applications. It looks just as good with the elements separate as it does with them together.

Your Competition

Additional Materials