Door hangers are an oft-forgotten weapon in the small-business advertising arsenal, but their rock-bottom printing costs make door hangers an intriguing marketing prospect, especially for cash-strapped businesses.
Create a customer profile to identify your target audience, then use demographic information to determine which neighborhoods in your locale most likely need your services. Focus on those areas first to see the best returns.
Keep designs simple. Remember that people quickly read — and discard — door hangers. Use bold colors and images, big headlines, and a simple, direct message. Don’t try to promote more than one major benefit per hanger. An appealing coupon, combined with potent copy and a strong call to action, helps to increase the odds of conversion success (and the likelihood that the reader will hold on to your flyer). Obviously, be sure to include your contact information prominently on the door hanger.